Strategic processes are about being lifted out of a busy day – getting an overview, gaining perspective, looking long-term – to make the right choices and set the right priorities.
The goal of the process is to design a long-term strategy for the company and to ensure that it’s anchored in the company through specific action plans. We touch on all key elements of the strategy work – leadership, vision, ambition, business plan, overall goals and strategic directions.
We define the company’s as-is situation, considering trends and driving forces, opportunities and challenges, and not least – identifying choices for the way forward.
We focus on different strategic perspectives depending on the type of business, be it technology, market, organization, competence, product, production or logistics.
The strategy process is implemented for the management team as a combination of collective and
individual work within the individual manager’s area of responsibility. In some businesses it may be important that representatives from the board are involved in the process. Our role is to be a process driver, and in some cases to document what emerges during the process.
The strategy process can also be implemented for parts of the business within, for example, specific business areas, product / service areas or market areas. The process will then be formed by the chosen strategy and goals at the company/group level.